Time & Direction 'Cheat Code' Grenache Rose 2022

Two essential components to any journey in life… Time & Direction. That’s the philosophy behind Time & Direction Wines in Walla Walla, Washington. The winery was founded in 2016 by Steve Wells who titled himself Director of Awesome. Steve’s story may not be typical of other winery owners but the path still leads to exceptional wine. Steve started in the restaurant business in New York City where he developed his appreciation for the complexities of fine wine.

He joined the Court of Master Sommeliers and studied until he felt ready to take the Introductory and Certified-level exams. Upon certification, he became a sommelier and beverage director for a large restaurant group. On a winetasting tour of Washington, he realized that this was where his future was. He convinced his wife to move across the country with their three small children and started working and learning at wineries while enrolling in the respected Center for Enology and Viticulture at Walla Walla Community College.

Time & Direction became reality when Steve’s employer started allowing employees to create their own wine at the facility. Steve purchased some barrels, selected fruit from quality growers, and put his winemaking talent to work. But, as you will see in all his wines labels and names, as a self-professed “big nerd,” Steve wanted his wines to be reminiscent of his childhood which  included a love of video games, comic books, sci-fi, fantasy and all things “nerdy.”